02/25/2013 01:45 pm ET

Latinos No Longer Want To Be Niche Market, Study Says

Young Latinos are as passionate about the hottest smartphone or the latest Nike sneaker as any other consumers and, according to a new study, it may no longer be a good idea to pigeonhole them by their cultural roots.

A report by multicultural creative agency LatinWorks and consumer research consultants at EthniFacts shows Latinos are increasing identifying themselves as bicultural — while they are still embracing their heritage, they are also becoming more intertwined with mainstream America.

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