02/25/2013 10:05 am ET

NASCAR Is Looking For A Latino Audience With Mexican Drivers

More than two dozen Mexican NASCAR drivers will make history on March 1 when they race for the first time in the United States.

"It's an historic race that we're going to have in Arizona. It's the first time for NASCAR Mexico to come to the U.S., for us to cross the border to be with Latinos and show Americans the great (drivers) we have in Mexico," Ruben Pardo, a member of the group, told Efe.

"The NASCAR bracket is very competitive, the best drivers in Mexico are in that category, it's grown a lot in terms of fans and the companies that support them," he said.

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