Typography fans and proponents of the lyric video should be very excited about the Husbands's latest video. For their single, "Dream," the French band created a loving ode to fonts, mixing stark text displays with electronic beats to create visually captivating moments.
The choreographed designs are beautiful enough, but it's the process behind the video that is the most impressive part. The graphic design firm Cauboyz physically mounted each of the words on a backdrop and used synchronized lighting to create the effects they wanted. "We wanted to do something simple with a little bit of poetry," one of the members of the firm explained to Complex.
You can watch the making of the music video here. Let us know what you think of the typographical frenzy in the comments. For more fun with typography, watch this hilarious defense of the dreaded font, Comic Sans.