When population numbers are taken into account, Hispanics make up the heaviest percentage of moviegoers today. They represent 18 percent of the movie-going population but account for a solid 25 percent of all movies seen in theaters, and their attendance numbers are only going up. Hollywood, of course, has taken note.
“The overall trend is that Hispanics remain the best movie-going customers,” said Ray Ydoyaga, an executive at Nielsen, who helped put together the analytics company’s annual 2012 American Moviegoing report. “I think by and large that studios understand that Hispanics are one of their most important customers.”