03/08/2013 11:00 am ET

Why Don't Advertisers Care About Me Anymore?

Greetings. You people are all irrelevant.

Well, let’s not paint with too broad a brush. Almost all of you are irrelevant. You 48-year-old boomers bringing up the generational rear? You may have as much as a year left of mattering. Then you, too, will slip out of the 18-to-49 demographic that advertisers most want and TV programmers cater to.

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