03/13/2013 11:18 am ET Updated May 13, 2013

'Shaq Called My Wife' -- Because He Asked -

Iain Lanivich is all about making things happen.

That's why the Bloomfield Hills ad executive didn't hesitate when he had the opportunity to mingle with one of the most recognizable -- and revered -- people on the planet, while earning some serious brownie points at home.

On Monday, Lanivich gave his wife, Margaret, the gift of chatting with former NBA superstar Shaquille O'Neal live from the stage of the South-by-Southwest Interactive media conference in Austin, TX.

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