03/14/2013 09:18 am ET

Latina Entrepreneur, Tatiana Pages, Wants To Change The Way The World Sees The Hispanic Market

Long before companies began clamoring for the attention of the growing Latino population, entrepreneur Tatiana Pagés saw a need to change the market narrative.

As the CEO of Greencard Creative, the Chilean native has tried to redefine the way the business world looks at Hispanic consumers. Following a long stint in the corporate world, Pagés wanted to parlay her own expertise to help uncover the distinct behaviors of the “American Latino market.”

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