03/14/2013 09:07 am ET Updated May 14, 2013

New In Beauty: Shea Moisture Releases A Line Of Hair Color, We Rejoice

Shea Moisture, a fave among the curly crew for making some really, really awesome products (no kinky haired girl should be without their Curling Souffle-soooo moisturizing) has just realeased a line of hair color! And not just any ole hair color. This line has 12 moisture-rich hues and offers ammonia and sulfate-free hair color infused with natural ingredients, including Soy Protein (helps strengthen hair by replenishing lost protein); Certified Organic Glycerin (aids in moisture retention); Flax Seed Oil (enhances shine and dimension); and Certified Organic Shea Butter (provides moisture to damaged hair from roots to tip, and promotes healthy, shiny hair).This healthy combo helps to minimize damage, while promoting vibrant color, hydration, manageability, and sheen. And not to get all superficial, but isn't the packaging cute?! Shea Moisture commissioned artist Michael Jamal to create the looks which reflect the diversity in both our skin tones and hair textures.