We kind of knew this was coming, though -- rumors began to swirl back in January that the singer was working on a campaign for the Swedish retailer when one of her dancers at the shoot tweeted an accidental confirmation. But now the first shot is finally here!
The Inez & Vinoodh-lensed snap from the summer 2013 campaign features Bey lounging in the Bahamas in printed shorts, a silky blouse, high-heels and bangles. Sounds like it was plucked straight from her closet, no? That's because the star herself had a hand in design, so prepare yourself for plenty of bodycon dresses and embellished bikinis.
"I've always liked H&M's focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements -- fire, water, earth and wind. It was a beautiful shoot on a tropical island," Beyoncé said. "It felt more like making a video than a commercial."
As far as the rest of the campaign, entitled "Beyoncé as Mrs. Carter in H&M," you can expect to see more photos and even a video commercial set to Bey's new song "Standing On The Sun." Even though H&M has a history of top celebrity endorsements, it's pretty remarkable that the company was able to snag such a living icon. Recent campaign faces for the brand include Lana Del Rey, Vanessa Paradis and, our personal fave, David Beckham.
H&M's high summer 2013 collection won't be in stores until May, but you can check out her first shot from the ads below. Fiiiine, Beyoncé, we'll bow down.
See more of Bey's amazing style:
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