Oh, Sepia Toned Lady Who Is Too Depressed to Look Out the Window! Ever since pharmaceutical companies got the go-ahead to market medication directly to consumers, she's been an advertising powerhouse. Sometimes she doesn't want to go camping. Sometimes she doesn't want to cook eggs. She never wants to play with the goddamn dog. And she raises the question: "What in the fucking fuck, advertising?" Why is depression persistently characterized as such a starkly gendered disease?