03/23/2013 06:23 pm ET

Michael Bloomberg's TV Blitz On Guns Puts Swing Senators On The Spot

The commercial is an unambiguous appeal to gun owners: a middle-aged hunter, rifle in hand, vows that he will fight to protect the Second Amendment. But in a sensible, father-of-the-house tone, he also urges voters to support comprehensive background checks, “so criminals and the dangerously mentally ill can’t buy guns.”

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