As the dust begins to settle on awards season, it becomes clear that some famous women get a lot more love than others. Rightly or wrongly, there are those whom everyone wants to make their instant best friend, and those who get it in the neck. Why is Adele so robustly likable, while the equally successful Taylor Swift often comes across like a wounded deer? Why would so many of us run into the nearest pub to neck shots with Jennifer Lawrence, and leave Anne Hathaway waiting in the car? Using deeply scientific methodology, we've uncovered the reasons behind this puzzling phenomenon.