03/27/2013 04:27 pm ET

The AARP Is Looking For Some Good Baby Boomer Entrepreneurs To Back

One evening earlier this month, I was at a entrepreneur-packed, outdoor party in Austin. The beer was flowing, the music was blasting, but here’s the thing: It was co-hosted by the AARP.

It’s not an organization you’d expect to see courting young tech founders and Silicon Valley venture capitalists. But if you’re a startup, particularly a health startup, get ready to see more of the nonprofit, which is on a mission to both bring more innovation to the 50+ crowd and sow some entrepreneurial seeds among people in that demographic.

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