The poll, released by NBC on Thursday, shows 23 percent of Hispanics viewed Rubio favorably while 12 percent viewed him negatively. Hillary Clinton had much higher name recognition and support, with 65 percent viewing her positively and 13 percent viewing her negatively.
The poll also revealed Obama has a 62 percent approval rating among Hispanics. He didn't fare so well in an NBC/Wall Street Journal poll released Thursday, which showed his approval rating has dropped six points since he was reelected.
Rubio, who has been busy working on an immigration plan as part of the Senate's bipartisan "Gang of Eight," was recently criticized by Rep. Peter King (R-N.Y.), who told his Republican peer he could "forget" trying to raise money in New York after voting against a Sandy aid bill in January.
"And by the way, guys like Marco Rubio in Florida. All the money that your people have gotten in Florida over the years from every hurricane that came along," King said on MSNBC's "Morning Joe." "And this guy has the nerve to vote against money for New York and then come up here and try to raise money. You know, he can forget it."
Ariel Edwards-Levy contributed to this report.