Market Force Information, a consumer research company, has released the results of its recent casual restaurant chain survey. The study, which polled 7,000 individuals over the age of 18, found that Maggiano's is the most popular casual restaurant chain in the country.
Of the 114 chains studied, Olive Garden initially amassed the highest number of votes. But when viewed as a calculation of votes per location, Maggiano’s ranked first.
“This is the first year we included Maggiano’s in the study, and it shot straight to the top, even surpassing Cheesecake Factory, which claimed the title the past two years,” said Janet Eden-Harris, chief marketing officer for Market Force, in a press release. “Once considered a restaurant for special occasions, Maggiano’s is now attracting a broader customer base of business professionals and families who are drawn to its indulgent, value-driven dining experience,” she said.
See the results of the survey:
Market Force also broke down the survey results based on certain attributes like value, taste and more. When divided by various categories, P.F. Chang's took the lead. Besides Maggiano's and P.F. Chang's, several other chains were in the top five for all seven categories: Cheesecake Factory, Pappadeaux and Bonefish Grill.
The study also broke down favorite chains by type of cuisine, such as Italian food or breakfast food. Here are the results: