WOMEN
05/07/2013 09:37 am ET Updated Dec 06, 2017

Vintage Bras From The 1950s Put Madonna's Cone Bras To Shame (PHOTO)

Perma-lift

The 1950s were apparently a great time for perky, cone-like breasts.

The women in this Perma-lift Brassieres ad, reportedly from 1951, couldn't possibly look any happier. It's probably because they're wearing bras that have a "magic lift" that "never lets you down." Way to use a double entendre there, Perma-lift.

We imagine that Madonna took some pointers from these ladies during her epic cone bra phase.

LOOK: "Perma-lift Brasierre" Ad
vintage bras

[H/T Neat Stuff Blog]

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