05/11/2013 01:30 pm ET

Zimride Becomes Lyft, Launches Its Mustachioed Ride-Sharing Service In Chicago


It’s hard to believe that it’s been less than a year since ride-sharing service Lyft first launched in beta to friends and family, offering a low-cost alternative to on-demand black car service Uber. Not only has it grown aggressively in its home market since then, but Lyft has since begun offering service in Los Angeles and Seattle. It’s tacking on another city this weekend with a launch in Chicago.

With the addition of Chicago, Lyft will now be in four markets nationwide. That’s fewer than competitors SideCar and Uber, but it’s been focused on improving its rollout with each new city. With the recent addition of Cherry co-founder Travis VanderZanden as COO and its expansion playbook set, Lyft president John Zimmer promises me that the company will be aggressively adding new cities over the next year.

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