05/13/2013 01:06 pm ET Updated May 13, 2013

HTC First, The Phone With Facebook Home Built Right Into It, Is Reportedly Being Discontinued: BGR


The HTC First, aka the "Facebook phone," will soon be discontinued, the tech blog BGR reports. A source at AT&T has told BGR that the company will no longer produce the HTC First and that unsold phones will be returned to the Taiwanese phone manufacturer. The phone, which came with Facebook Home preinstalled, was released just one month ago, on April 12.

Last week, in a move of apparent desperation, AT&T started selling the phone for just 99 cents. Even with the original low price of $99 and later the ridiculously low price of $1, BGR's source at AT&T says that fewer than 15,000 HTC Firsts have been sold.

The HTC First did not get bad reviews by any means, and it was projected to do well. The issue is likely not with the phone itself, but with Facebook Home. The app only has 2 out of 5 stars on the Google app store after more than 16,000 reviews. People just don't like Facebook enough to want their entire phone devoted to it.

While Facebook has over 1 billion users worldwide, people seem more complacent with the network. Facebook scored a low 61 out of 100 on the American Customer Satisfaction Index last year, and something tells us with the recent updates to Facebook, like autoplaying video ads, Facebook's approval rating isn't going up anytime soon.

UPDATE: In reference to the HTC First reportedly being discontinued, AT&T told 9to5Google that they "have made no decisions on future plans.”



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