05/20/2013 11:04 am ET

Louis Vuitton's 'Bling Ring' Portrayal Not 'Ideal,' Says Sofia Coppola


If you're as excited to see "The Bling Ring" as we are, you know what to expect in Sofia Coppola's latest film: lots and lots of decadent designer clothing. The film depicts sticky-fingered teens who paw their way through the high-end closets of celebs like Paris Hilton and Megan Fox.

Those luxury brands aren't exactly depicted in the most positive light, piled garishly high in the homes of Hollywood's A-list and snatched up in acts of teenage thievery. And yet Coppola told Women's Wear Daily that Louis Vuitton and Chanel gave full consent to be depicted in the film:

“I think it’s not the ideal way they want to be portrayed. Louis Vuitton is this brand based on heritage and great craftsmanship, and that wasn’t the side that we were celebrating.”

So why would Vuitton be so eager to be featured? It's worth noting that the director interned for Chanel when she was 15 and is good friends with LV's creative director, Marc Jacobs. WWD casually mentions in the introduction of Coppola's interview that she wears "a short-sleeve blouse and pants from the Louis Vuitton cruise collection," and carries "a small navy version of the SC handbag she designed for the brand." Sounds like a pretty symbiotic relationship to us.

Which is good, because Louis Vuitton is notoriously fickle about film depictions. Louis Vuitton sued Warner Bros. over the brand's brief presentation in "The Hangover Part II," a messy fate Coppola is likely to avoid thanks to her high-powered, high-fashion friends. Perhaps the label's unorthodox involvement with "The Bling Ring" will encourage the fashion house to get involved in other films. We'd certainly like that -- the more designer swag we see on-screen, the better.

We're sure Louis V. appreciates these endorsements:

Celebrities Love Louis Vuitton

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