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05/21/2013 01:30 pm ET Updated Jul 21, 2013

Samsung Galaxy S4 Commercial, Ageist Smartphone Marketing

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If you watch TV, by now you've probably seen the pool-party commercial for the new Samsung Galaxy S4 smartphone.

The spot shows hip college-age revelers befuddling their iPhone-using elders with all of the phone's flashy technology -- such as the AirView feature that allows users to answer the phone by sweeping their fingers over the screen without actually touching it, a camera mode that allows them to take rapid-fire pictures of moving objects and an app that transforms the phone into a TV remote control.

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