05/29/2013 02:59 pm ET Updated Jul 29, 2013

Animal Planet's Joke: 'Mermaids' Hoax Brings In Huge Numbers

Animal Planet

The most-watched telecast in Animal Planet’s history is about mermaids.

Sunday’s “documentary” Mermaids: The New Evidence delivered 3.6 million viewers, shattering the network’s ratings record. Yup, even bigger than the Puppy Bowl. The program is not only a hoax, but a sequel to a hoax — to last year’s rather effortlessly debunked Mermaids: The Body Found, which fooled more viewers than you’d think.