BLACK VOICES
06/06/2013 10:28 am ET Updated Jun 06, 2013

The Story Of The Black Band-Aid

Getty

Since its unpretentious invention in 1920 by Johnson & Johnson in New Brunswick, New Jersey, the Band-Aid was long manufactured in a single color: a soft pink. In a 1955 TV commercial, the company promoted showed one on the hand of a Caucasian woman: "Neat, flesh-colored, almost invisible," a voice-over said.

Orundu Johnson, a 66-year-old African American woman living in Harlem, remembers. "The bandages would say flesh color, and I'd explain to my kids, 'Well, that's not your flesh.'

Read more on The Atlantic

CONVERSATIONS