06/06/2013 10:28 am ET Updated Jun 06, 2013

The Story Of The Black Band-Aid


Since its unpretentious invention in 1920 by Johnson & Johnson in New Brunswick, New Jersey, the Band-Aid was long manufactured in a single color: a soft pink. In a 1955 TV commercial, the company promoted showed one on the hand of a Caucasian woman: "Neat, flesh-colored, almost invisible," a voice-over said.

Orundu Johnson, a 66-year-old African American woman living in Harlem, remembers. "The bandages would say flesh color, and I'd explain to my kids, 'Well, that's not your flesh.'

Read more on The Atlantic