06/07/2013 09:53 am ET

Danny Trejo's Promotes 'Old El Paso' In New Commercial (VIDEO)

Danny Trejo has a reputation as for portraying the most ruthless of villains, but the actor is showing off a decidedly softer side in a new commercial for Old El Paso products.

You may have to rub your eyes halfway through watching the commercial developed by a British ad agency, but yes: that really is a smiling Trejo, chopping up avocado and lettuce with an oversized machete for a family meal of chicken fajitas. And when we say family, we mean it – because while Trejo has never been portrayed as a family man, he’s seen in the UK commercial with a tableful of hungry relatives who come pouring into the house just in time for dinner.