06/13/2013 06:20 pm ET

Mobile Games Not As Popular With Millennials, Compared With Other Smartphone Users | TechCrunch


At the SourceDigital13 conference this morning, Flurry CEO Simon Khalaf offered a look into how mobile users on iOS are spending their time in apps, as well as the differences between men and women’s app usage, and trends particular to advertisers’ favorite demographic (those aged 25 to 34), the latter which led to some surprises.

Flurry, whose analytics offering for mobile developers has allowed the company to gain broad insight into mobile user behaviors, has seen its network grow to over 300,000 apps and three billion app sessions per day over the past five-plus years, says Khalaf, which allows it to track trends across more than a billion mobile consumers worldwide.

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