As Marc Jacobs loosens the reins on the creative direction of his eponymous label and rumors swirl that he'll leave Louis Vuitton for Coach, Women's Wear Daily reports a bold new venture for the A-list designer: a makeup line in conjunction with Sephora.
While Jacobs has offered fragrances in the past, this mass-market collaboration is unprecedented. The collection, which consists of 122 different products, will be Sephora's first global product launch. The offerings bear cheeky names like "Boy Tested, Girl Approved," in signature Jacobs style. Among the products: concealers, color correctors and lacquers in fun shades and few neutrals. Three items are unisex: a brow tamer, a color corrector and a lip balm.
Turns out we've seen the line in action: Jacobs revealed to WWD that he tested his beauty products on Sofia Coppola at the Met Gala, on artist Rachel Feinstein and on Kim Gordon of Sonic Youth. Jacobs also used his nail polishes at his last runway show.
Explaining his decision to expand into makeup, Marc says:
"I like the transformative qualities of fashion and fashion to me is not just clothing, it’s handbags, it’s shoes, it’s clothes, it’s hair, it’s makeup, it’s fragrance, it’s the whole ritual of making those choices, of enjoying the ritual, of making the choices that will tell the world who you want to be that day."
We have a feeling we'll enjoy the ritual even more with Marc Jacobs makeup. The collection goes on sale August 9 at Sephora and Marc Jacobs stores. Will you run out to buy these products?
The guy's an icon: