06/14/2013 08:18 am ET

Why Is Playboy Erecting A Neon Bunny In Marfa, Texas?

AUSTIN, Texas — In a strange sequence of events, it seems that the Hugh Hefner Empire wants — and has recently obtained — a lease on 6,500 square feet of land west of Marfa, Texas, which is best known in the art world as the home of artist Donald Judd’s Chinati and Judd Foundations.

The news first trickled out from Far West Texas through an May 30 article from local Presidio County newspaper Big Bend Sentinel replete with diagrams and working sketches, albeit with no comment from Playboy Enterprises or specifically Neville Wakefield, the curator purportedly responsible for the project. It’s worth noting that Wakefield is no stranger to Marfa, he curated Ballroom Marfa’s Auto Body exhibition that was on view from September 30, 2011 to February 12, 2012, and he is also the creative director of Playboy’s Special Projects division whose coming out party last month was featured in the New York Times’ T Magazine.

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