06/17/2013 10:39 am ET Updated Aug 17, 2013

Jennifer Lopez Opens First Viva Movil Flagship Store In Brooklyn


Jennifer Lopez is making true on her promise to create a mobile device retail experience just for U.S. Latinos, rolling out the first Viva Móvil cell phone store in Brooklyn, New York.

The store - complete with low orange stools, a flat screen television broadcasting Lopez' music videos, a fully bilingual staff and a play area for kids - opened Tuesday right across from the Barclays Center, an indoor arena that opened in 2012 with celebrity investors including Jay-Z.

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