"Chicago is pretty fashion forward, but when it comes to hair, we like to keep it soft and natural with a true sense of down-to-earth beauty. It's the 'girl next door' feel but sexier," salon owner and celebrity stylist George Gonzalez told us. "As a result, rich, full blowouts and soft layers are very popular at the salon and the main reason why we decided to create a service like the Cashmere Blowout."
The 45-minute, $50 straightening treatment begins with an "ecological texture spray" that is blended with cashmere proteins and a marine derivative rich in minerals, essential vitamins and proteins. The lightweight formula penetrates deeply into the hair, adding lift at the roots and enhancing texture. While the hair is still wet, an elixir comprised of four oils (maize, argan, camellia and pracaxi) is applied from roots to tips, replicating the softness of cashmere. It also acts as an additional heat protectant -- smoothing away frizz and adding a glossy shine -- before the blow-drying begins.
Depending on hair type and texture, the salon stylists alter the ratio of the products to suit the client in order to achieve more natural-looking volume. But how would a "Windy City" diva (or any woman for that matter) maintain the Cashmere Blowout?
Gonzalez recommends a dusting of dry shampoo at the roots to really kickstart the staying power of your style. Also, when washing your face or applying moisturizers and serums, make sure to pull hair up and away to avoid frizzing out the hairline. In this instance, a scrunchie can find a way back into your beauty routine, since you can pull it up loose without the worry of creating big indentations or marks. Shower caps are another must-have.
At night, it is also important not to flatten out the style. "This Cashmere Blowout is going to be soft and beautifully bouncy with a loose, sexy wave to it," said Gonzalez. Since curly hair tends to have better style memory, sweep tresses up and use large bobby pins to create loosely, sculpted pin curls as you sleep. (Four to six sections, depending on your length, will do the trick.) "When you release and shake out in the morning, you feel like you just left your stylist's chair," says Gonzalez. You might just need a large barrel curling iron to touch up the shape.
Would you fly to Chi-town for a Cashmere Blowout?
We certainly would if we could get hair like this:
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