WELLNESS
06/21/2013 01:39 pm ET Updated Aug 21, 2013

The Idiotic Cleanse Craze And The Modern Theology Of Juice Fasts | New Republic

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What draws sophisticated and healthy people like Aharoni's friends to commercial quasi-fasts? Cleanses, whether they last a day, a weekend, or three weeks, and whether they consist exclusively of fruit and vegetable juices or just a severe restriction of solids, are quickly becoming a part of what you might call the cosmopolitan diet, consumed in the more urbane sectors of New York and Los Angeles and Austin or wherever you find Whole Foods-levels of gastronomic consciousness and sufficient disposable income.

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