The Idiotic Cleanse Craze And The Modern Theology Of Juice Fasts | New Republic

Why 'Cleanses' Don't Work
lemon slice on water with bubbles isolated on white background, studio shot.
lemon slice on water with bubbles isolated on white background, studio shot.

What draws sophisticated and healthy people like Aharoni's friends to commercial quasi-fasts? Cleanses, whether they last a day, a weekend, or three weeks, and whether they consist exclusively of fruit and vegetable juices or just a severe restriction of solids, are quickly becoming a part of what you might call the cosmopolitan diet, consumed in the more urbane sectors of New York and Los Angeles and Austin or wherever you find Whole Foods-levels of gastronomic consciousness and sufficient disposable income.

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