06/24/2013 12:38 pm ET Updated Dec 06, 2017

Twinkies' 'Where's The Cream Filling?' Tagline Is Dead, Hostess Confirms

twinkies tagline

It's the end of an era.

The famed Hostess Twinkie tagline, "Hey, Where's The Cream Filling?" is no more, a company spokesperson confirmed to The Huffington Post Monday. On July 15, when the pastry returns to store shelves across the country, it will come emblazoned with a new phrase: "The Sweetest Comeback In The History Of Ever."

In fact, Hostess is using the tagline for its entire brand, not just for its most famous cream-filled treat.

(You can see the new Twinkies box in the above photo.)

Yet despite what boxes across the country may say, the resurgence of the famed pastry was not the sweetest process in the world. In 2012, the brand was forced to file for Chapter 11 bankruptcy for the second time in less than a decade. The Twinkie, and other Hostess products like the Ding Dong and Wonder Bread, were put in jeopardy of extinction after Hostess started selling off its brands and laid off 15,000 workers.

But alas, the Twinkie was saved in March when the private equity firm behind Pabst Blue Ribbon bought a majority of Hostess' snack business for a reported $410 million.



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