Lionel Richie stars in a new beer ad for Tap King, delivering a stellar rendition of "Hello" from inside a refrigerator.
Yep, that's right: The legendary crooner appears to a down-on-his-luck fridge-opener, who is understandably overwhelmed by the vision he sees just beyond the drab items in his lowly ice-box. Take a look above, it's a nice Tuesday chuckle.
According to Billboard, Tap King -- a home beer draft -- will be promoting the ad in Australia through July. More celebrity commercials are available below.