06/27/2013 03:27 pm ET

The Power Of Giving Back: How Community Involvement Can Boost Your Bottom Line


Companies that encourage community involvement distinguish themselves from their competitors, and see many benefits, including loyal customers and happier employees. According to a May 2013 study by Cone Communications and Echo Research, 82 percent of U.S. consumers consider corporate social responsibility (CSR) when deciding which products or services to buy and where to shop.

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