On Monday, Virgin Australia announced that pets would now be included in the airline's Velocity frequent flier program.
In a press release, the airline stated that two-legged frequent fliers would earn up to 300 points each time their dog or cat flew with them.
Neil Thompson, the CEO of the airline's frequent flier program said in a statement, "Virgin Australia flies almost 30,000 pets each year around Australia, and a large proportion are owned by Velocity members, so we know how important their companions are to them." He added to Yahoo's Total Travel, "Sometimes it's the simplest things that really strike a chord with members." Virgin Australia is the first in that country to offer such a rewards program.
Want to take advantage of pet-friendly airlines but don't live in Australia? Stateside, JetBlue offers--naturally--JetPaws, which gives pet owners 300 TrueBlue points (the airline's frequent flier program) on each flight when traveling with a pet. Virgin Atlantic also offers similar kickbacks for you and your pet. Or you could go an entirely different route altogether and just fly your pet with his or her furry friends on its own airline.