Say you missed out on a spot at the Chicago Marathon. You decide to get in by running for charity, so you hop on the race’s website and begin scrolling through the options. You keep scrolling. Down some more you go.
If the list seems endless, that’s because, in essence, it is. Chicago boasts 190 charity partners, a record it reached last year. Other big-city events have equally impressive charity catalogs. The New York City Marathon counts 317 organizations as nonprofit partners, a 74% increase from just three years ago. The Marine Corps Marathon added 30 charities to its roster this year, hitting a high of 131 for the first time.
More are clamoring to get involved.