Julianne Moore has just been announced as the new face of Reed Krakoff.
The actress follows in the footsteps of Stella Tennant and fellow redhead Karen Elson as the campaign star for the brand's fall collection. Speaking to Women's Wear Daily, Krafoff, who shot the photos himself, said that Moore is the perfect representation of his line because of "the combination of personal strength, confidence and a subtle sensuality, which is strongly reflected in the imagery."
Sound like another Krakoff fan? Our very own Michelle Obama has become Krakoff's most high-profile champion, choosing his pieces for her official portrait, President Obama's swearing-in ceremony and her April 2013 Vogue cover. But we think she'd approve of Krakoff's latest choice of model.
Moore has already proven herself a skilled mannequin, posing for Bulgari and Talbots. We've only seen one image from Krakoff's campaign, which will break in September fashion magazines, but check out more pictures of the star in his designs below to get a better idea.
She's truly effortless: