07/09/2013 02:57 pm ET

Man Lets Strangers Wax His Entire Body To Distribute Coupons (VIDEO)

We've seen ladies do some cringeworthy things in the name of style, but it looks like dudes don't have it so easy either. Just ask this guy who shilled waxing coupons for Fuzz Wax Bar in Toronto last weekend.

In an attempt to drum up excitement for the salon, he had strips of wax adhered to his entire body and let the public yank them off. Each of the strips, body hair and all, was a coupon for a 25 percent discount off the (sadistic?) rookie waxer's next wax. All in a days work, eh?

See the video of the stunt below and tell us: Does this motivate you to get that Brazilian wax you've been putting off?


[h/t: AdRants]

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