BUSINESS
07/14/2013 11:52 am ET

Inside The Company Making Sure Your Pot Is Strong (And Safe)

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Dr. Robert Martin, the co-founder of medical cannabis testing company CW Analytical, is a 30-year veteran of the food industry. In the 1990s, he was part of the Kraft Foods team that helped create the Nutrition Labeling and Education Act, which gave the FDA the right to require nutrition labeling on most foods. After his stint at Kraft, Martin worked as director of research and development at Dreyer’s Ice Cream. He knows more than most people the value of quality assurance and labeling. So after retiring in 2002, Martin moved onto another industry that he believed was in dire need of some quality assurance: marijuana.

Martin spent the first part of his retirement working as a consultant. Then he noticed that some of his friends were starting to get sick with late-stage cancers as they aged. "My friends were coming to me and asking me questions about marijuana. The reason they were asking me is because I’ve used marijuana a lot through my career and life and I don’t take any pains in telling anyone that, really," he says.

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