07/16/2013 09:42 am ET Updated Dec 06, 2017

Marissa Mayer's First Year At Yahoo In 3 Charts


Marissa Mayer took the helm at Yahoo exactly one year ago today. She's been grabbing headlines ever since.

The mere fact that a 38-year-old woman is CEO of a major company in an industry not exactly known for treating women equally garnered attention. Add to that Mayer's splashy $1.1 billion purchase of Tumblr and a leaked memo about the perils of working from home, and you have a perfect storm of storylines to put Yahoo back in the spotlight.

While her appointment has been great for publicity, Yahoo's future is still up for debate. Here's a look at Mayer's first year from three key perspectives: Investors, Yahoo employees and consumers.

Money Men <3 Mayer

Yahoo's stock was $27.34 at Monday's close up 74.6 percent from Mayer's first day.

marissa mayer first year

There has been plenty new and shiny to celebrate. Mayer launched redesigns of Flickr, its weather app and Yahoo Mail that have been well received among the tech crowd. Despite a tendency to overpay for acquisitions, Mayer's purchase of Tumblr gives Yahoo an audience younger than it's had in years.

But the stock increase may have little to do with Mayer, and will be hard to replicate. Nicholas Carlson, the Business Insider reporter plugged into Yahoo better than nearly anyone else, attributes the gains to a Chinese Internet company called Alibaba in which Yahoo has a stake.

Workers <3 Mayer

Yahoo employees, who don't mind seeing their own portfolios balloon from the company's performance on Wall Street, approve of their new boss, too.

Glassdoor, a job search site, found that 84 percent of Yahooers approve of the company's direction under Mayer. Glassdoor's data comes from anonymous reviews from Yahooers left on its site. As the chart below shows, she's so far avoided the pitfall of sagging support that's fallen Yahoo chiefs in the past. That newfound media spotlight (and, again, that stock bump) are paying off for Yahoo's HR department.

marissa mayer first year

Mayer isn't in Larry Page or Tim Cook territory yet. The CEOs of Google and Apple have approval ratings of 98 and 94 percent. But rating their level of satisfaction from 1 to 5, Yahoo employees gave an average score of 3.7 during Mayer's tenure. Under the last two Yahoo CEOs, Scott Thompson and Carol Bartz, those ratings were 3.4 and 3.2.

But The $30 Billion Question: Do Regular Humans Even Like Yahoo?

But the most important constituency behind Yahoo's possible resurrection -- the human beings who visit and log into Yahoo Mail -- have yet to play their part.

The results are mixed as to whether ordinary people are using Yahoo's websites more. Yahoo's share of traffic for its search engine, which competes with Google and Bing, is down to its lowest level ever, according to data from the analytics firm comScore. On the other hand, traffic on Yahoo's homepage has edged up in 2013 after declining through the previous year. The difference? Maybe the Facebook-like makeover Mayer gave Yahoo's homepage in February.

But overall, Yahoo isn't more liked with Mayer at the helm. YouGov, a polling outfit, asked Americans if they've heard positive or negative things about various tech firms, and public perception of Yahoo has trended down at a faster rate than the average of Bing, MSN, Google and Facebook over the past year.

marissa mayer first year

Yahoo's score, measured from -100 to 100, is still higher than Google's or Facebook's. News of Yahoo changing its work-from-home policy and its involvement in a secret U.S. government spying program coincided with the two biggest dips in public opinion. Scrutiny is the cost of the spotlight.



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