TECH

Chipotle Faked Its Recent Twitter Hack, Confirms Company

The Chipotle Mexican Grill Inc. logo is displayed in front of a location in New York, U.S., on Wednesday, Oct. 17, 2012. Chip
The Chipotle Mexican Grill Inc. logo is displayed in front of a location in New York, U.S., on Wednesday, Oct. 17, 2012. Chipotle, the best- performing restaurant stock in the Standard & Poor's 500 Index last year, is expected to release earnings data on Oct. 18. Photographer: Scott Eells/Bloomberg via Getty Images

Chipotle has confirmed that it faked having its Twitter account hacked on July 21.

The fast-food company confirmed to Mashable that the series of odd and confusing tweets that were sent out over the course of an hour on Sunday were not the work of a hacker, but actually a publicity stunt attempting to garner buzz for the company's 20th anniversary campaign.

(Story continues below.)

chipotle

Chipotle representative Chris Arnold explained to Mashable that while the company's Twitter account, @ChipotleTweets, normally adds about 250 new Twitter followers a day, it gained more than 4,000 followers Sunday.

The fact that the mysterious tweets weren't later deleted was a big tip-off the "hack" was bogus. Not surprisingly, those oddball tweets were also retweeted thousands of times.

The stunt is somewhat surprising for Chipotle, given that it's a company that has branded itself on its authenticity and claims to serve "food with integrity." However, this is far from the only company to pull fake a Twitter hacking. Back in February MTV and BET pulled a similar fake outs.

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