07/29/2013 09:12 am ET

Veuve Clicquot Biodegradable Packaging Makes Champagne Eco-Friendly (VIDEO)

Veuve Clicquot's new box design is a major upgrade.

Veuve Clicquot champagne has become almost instantly recognizable by its signature orange label and similarly day-glo box. But the company, concerned with sustainability and its ecological impact as a business, has begun investigating ways to make their signature box more eco-friendly, consumer-friendly and useful.

In a project dubbed Naturally Clicquot, Veuve has enlisted the help of designer Cᅢᄅdric Ragot to develop the first ever 100 percent biodegradable, isothermal champagne package in history. The new, space-age-motif is made of eco-friendly potato starch and is isothermal, meaning it can keep your bottle of Veuve cold for up to two hours outside a fridge. It even comes with a handle.

We're bubbly lovers around here, but we're also bubbly lovers on a budget. When we splurge on a bottle of champagne, our worst fear is dropping it before we get to drink it, so this new handle design is especially appealing. No word yet on when and where Naturally Clicquot will be available, but we're hoping to see it before the end of picnic season.

[via Protein]

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Cheap Champagne Taste Test, 2012