Every so often, the best businesses will get stuck in a rut. Maybe it doesn't attract consumers the way it used to, or maybe its consumers have abandoned it entirely, leaving the business to the sound of crickets and the sight of tumbleweeds.
When this happens, businesses are confronted with a stark choice: Change or die. Given that choice, most will choose "change," but it's not always that simple. A company has to be able to leave behind its well-established identity and its credibility as a brand, and it's not always successful.