But there's also a darker side to it. I've wrestled with food issues myself. I've read about food, contemplated food, discussed food with friends, and then got annoyed with myself for spending so much time contemplating food. Sixty-five percent of American women between the ages of 25 and 45 report having disordered eating behaviors, according to the University of North Carolina. Juicers often use terminology that sounds all too similar to the lingo of eating disorders. They speak, for intance, of the "euphoria" they experience as they leave food behind, a sentiment that is eerily reminiscent of the "pro-ana," starvation-promoting underground or the better-known Kate Moss line: "Nothing tastes as good as skinny feels." And then there is the obsession with the purge of toxins, all too reminiscent of the celebratory side of bulimia.