Jason Dufner doesn't tend to show a lot of emotion on the golf course, meaning any sort of celebration from him would have likely garnered some attention.
"Stoic and spectacular" was how CBS' Jim Nantz described Dufner after he finished off his first career major championship on Sunday.
While the laid-back 36-year-old golfer who gave us "Dufnering" wasn't exactly leaping for joy after winning the 2013 PGA Championship, he still managed to produce a celebratory moment that went viral: After embracing his wife, Amanda, near the 18th green, Jason gave her a tap on the butt.
GIF: Jason Dufner, Wife Embrace After PGA Championship Win
After embracing his wife and giving her the love tap that shook Twitter, Dufner received something in return. No, not the Wanamaker Trophy. Before he received the silverware awarded annually to winner of the PGA Championship, Dufner's wife gave him his tin of Copenhagen dipping tobacco.
— Danny Summers (@d_summers15) August 11, 2013
Once again, Dufner's business-as-usual (which for him seems to include dip) demeanor in what was surely an emotional moment drew attention -- and product information.
Jason Dufner's choice of smokeless tobacco is Wintergreen Copenhagen Snuff
— darren rovell (@darrenrovell) August 11, 2013
After getting off the course at Oak Hill Country Club, Dufner made sure that trophy was the star of his first social media message.
Yea man!!!! pic.twitter.com/a1tjwlxyFq
— Jason Dufner (@JasonDufner) August 12, 2013