On New York radio, the sound of success is a Latin dance mix and a Spanish-speaking D.J. excitedly sending listeners to his Instagram feed.
Last week, WSKQ-FM in New York, known as “La Mega 97.9,” celebrated a rare victory in the ratings. The station, which mixes tropical Latin music with some high-energy pop, beat English-language mainstays like Z100 (WHTZ, 100.3 FM) and Lite FM (WLTW, 106.7 FM) for the No. 1 share position among two key demographic groups: adults aged 18 to 34, and 18 to 49. In the 25-to-54 ranking, La Mega was second to Lite FM by just a tenth of a share.