08/15/2013 03:25 pm ET

'Duck Dynasty' Ratings: Season 4 Premiere Breaks Cable Record With 11.8 Million Viewers


The Robertson family has done it again!

Season 4 of A&E's "Duck Dynasty" premiered on Wednesday night to record-breaking numbers. Its hour-long season premiere brought in 11.8 million viewers, setting a cable record. The episode also boasted 6.3 million viewers in the coveted 18-49 demo.

“Thanks to its authentic and engaging characters ‘Duck Dynasty’ has become more than just a reality show, it is a cultural phenomenon,” David McKillop, A&E general manager, said in a statement. "We would like to thank the Robertsons for their incredible partnership. We are all Happy, Happy, Happy.”

The reality series, which centers on a family of bearded, camo-wearing duck hunters, has grown tremendously since its March 2012 series premiere. Its debut only had in 1.8 million viewers, meaning "Duck Dynasty" has added a whopping 10 million viewers in less than a year and half of programming.

Summer TV Guide