After taking on British GQ last month, the loyal fans of One Direction have found their next target: the veteran rockers of The Who.
The beef began this week, when a music blogger compared One Direction's latest hit, "Best Song Ever," to an earlier track from The Who, 1971's "Baba O'Riley." The blogger wrote, "Someone should call Trading Standards over the song title, as 1D sterilize The Who's 'Baba O'Riley.'"
This sparked a firestorm from Directioners, who interpreted the words as a threat to "Best Song Ever" being "taken down." The fans took to Twitter, making the hashtag #DontTouchBestSongEver trending in the U.S.
Most of the fans' grievances were focused on a Vevo record that was broken with the track (the music video to "Best Song Ever" wracked up to 10.9 million views within 24 hours of its release). The Directioners also took a chance to remind competitors not to "mess with their fandom," make jokes about The Who's irrelevance, and, in a rare move, align themselves with Justin Bieber's Beliebers to work together for their cause.
Take a look at a sampling of tweets on the matter below. (Warning: Some language is NSFW.)
— Dont Delete BSE!!!! (@iloveharryyy) August 15, 2013
— NoteToHarryLetsTwerk (@StylessFever) August 15, 2013
#DontTouchBestSongEver I will eat you and your family an your house and your dog
— kristen ok (@MULLINGTHRUST) August 15, 2013
i wanna say thank you to all of the beliebers who are helping us directioners with this trend. ily #donttouchbestsongever
— Nadine xx (@NiallHeartache) August 15, 2013
seriously i think that would be an immature move .-. i mean sorry it sounds the same but shit we worked hard #DontTouchBestSongEver
— zen (@exotic_zayn) August 15, 2013
— 0/5 I'LL LIVE (@I_See_You_Larry) August 15, 2013
i didnt sit at the computer for 24 hours with 20 tabs open watching it over and over for this to happen #donttouchbestsongever
— beth_xoxo'∞ (@bethieeboo) August 15, 2013
— BE MY 1/5 :( (@Brooks_SLotH) August 14, 2013
we spent 24 hours refreshing that goddamn video
we ain't letting it get deleted
— THANKYOU JOEY (@larryzayniam) August 14, 2013
#donttouchbestsongever I WATCHED 26277 TIMES FROM MY PHONE, MY DAD'S PHONE, MY LAPTOP WITH 10 TABS LOST A LOT OF KUOTA.TOUCH IT AND YOU DIE
— Dea (@bolongss) August 14, 2013
"Who is The Who???"
"Idk ask your grandmum dude"
— PER-FECT✌ (@ilyhoranhugs) August 15, 2013
— 5DaysTo1D3DThisIsUs♥ (@ElenitaSmiile) August 15, 2013
We crashed twitcam broke the record leaked a song are you really gonna mess with us?? #DontTouchBestSongEver
— FOLLOW ME LIAM (@Reem_Bieber1D) August 15, 2013
the who wants to take BSE down because it sounds like one of their songs
sorry, you're called the who for a reason #donttouchbestsongever
— Mattison Tout (@mat_tout) August 15, 2013
If BSE gets taken down bc of The Who i swear to god i will rip ur eyeballs out and attack your liver with a spork. #donttouchbestsongever
— cute as a button. (@RachaelFriery) August 15, 2013
Haters gonna hate. But 1D will win the lawsuit anyway. £650 million worth and a massive fandom, why wouldn't they? :) #DontTouchBestSongEver
— NIALL PLS BE MY 1/5 (@5secsofhoranson) August 15, 2013
"The Who" exactly. #DontTouchBestSongEver
— Jash (@jashtify) August 15, 2013