08/17/2013 11:46 am ET

Can SportsCenter Be Saved?


In 2006, with nightly news ratings in the midst of a 30-year decline, CBS attempted a Hail Mary pass: It lured TV darling Katie Couric away from NBC for $15 million, and gave her the anchor’s chair, replacing legendary newsman Dan Rather, who had departed in 2005. Couric generated ephemeral buzz, but by the time she left in 2011, ratings never spiked (they actually sank) – though it wasn’t her fault. For years, anyone who wanted news could get it throughout the day on CNN, MSNBC, Fox News, or the internet. Hiring a star didn’t make for appointment viewing.

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