An unusual Burger King ad has been pulled from Russian airways following concerns that the spot suggests the chain's Whopper sandwich is an alternative to opiates.
The video, seen below, shows a Whopper smashing a poppy flower. Ad Age provides a translation of the accompanying voiceover: "This is a poppy. It was popular once, but now its time has passed."
The Moscow Times notes that the ad's tagline is a play on words. The Russian word for "poppy" is "mak," which sounds like "Big Mac," the popular sandwich produced by Burger King rival McDonald's.
Despite the ad's removal by Russian television stations, Burger King Russia is still promoting the spot on its website.