Just no, no, no, no, no.
Wrong move, Golf Channel.
This was representative of the response:
I have a dream that I didn't read this tweet: https://t.co/mZInKs5TlL
— Richard Deitsch (@richarddeitsch) August 28, 2013
The network, perhaps realizing that the anniversary of one of the most important civil rights speeches in American history was not the moment for a brand tie-in after all, quickly deleted the tweet.
Later, it apologized:
Our earlier tweet was inappropriate. The intent was to celebrate this important date in history & we regret we failed to meet that standard.
— Golf Channel (@GolfChannel) August 28, 2013