There's nothing better than a good comeback story, and Maria Pinto is poised to make one. Three years after closing her Chicago boutique and ceasing operations, the designer is relaunching a new brand, M2057 by Maria Pinto, with a Kickstarter campaign.
"I'm really looking at what women need," Pinto told us, explaining her decision to start a Kickstarter campaign. "I love the ability of building a community through Kickstarter." Through the crowd-funding platform, Pinto is kicking off her new collection with seven dresses, two jackets, a shrug, a wrap and two scarves.
The pieces are understated and elegant and all done in solid colors -- an aesthetic reminiscent of the solid purple Maria Pinto dress Michelle Obama wore at the 2008 Democratic National Convention, the one that put Pinto on the map.
Mrs. O had already been wearing Pinto for years when the world got a look at her (and specifically those toned arms) in the sleeveless sheath. But at that time, Pinto's dresses were priced in the $500-$1,000 range -- hardly an amount the average woman could pony up.
With Pinto's revamped line, M2057 by Maria Pinto, items will all fall in the $75-$250 range. "The idea was to make something accessible in both price and function -- all the pieces are really wash and hang-dry," Pinto explained. The dresses, jackets and multi-purpose wraps are meant to fit into any woman's wardrobe, from the twenty-something for whom a $250 dress is an investment piece to the older professional who will make these dresses her staples.
"What I love about these seven dresses," Pinto says, "is that any woman can wear them." Even a first lady.
Check out Pinto's new offerings below and head over to Kickstarter.com if you're interested in funding the launch of M2057 by Maria Pinto.
If Michelle Obama's worn it, you know it's got a seal of approval: